For example, wheel cleaners sold at Autozone are very effective in cleaning your wheels, but chemically not well balanced. Use their wheel cleaner every few weeks for 2-3 years and you will notice considerable clearcoat damage to the wheel.
Waxes are often difficult to apply or remove and do not last very long; mircofiber towels are of cheap materials and can be tossed out after a couple of washes, and tools such as brushes with iron wire is not thought through well enough. The only product line I would ever recommend myself to by at stores such as Autozone, Walmart, etc, is Meguiar's.
Two outstanding online retailers that offer products that are effective AND safe:
(click on banners to be forwarded to website)